Age Safe® Live Well

Approximately one-third of adults age 65 years or older fall in their home each year, resulting in injury, long-term disability and premature institutionalization. Age Safe America was created in an effort to help reduce and prevent falls and their associated costs by promoting the necessity of making preparations NOW to ensure ongoing freedom and independence for all.

Steven A. Bailey, Founder
Managing Director
Age Safe America®

After an extensive 30-year entrepreneurial career in marketing and technology, Steven is known as a communicator and an innovator.

In 2010 Steven joined the senior services industry to help build and manage a national network of senior resource sites at ElderCare Resources® USA. As Co-Founder and President his vision was to empower seniors and caregivers with the knowledge and resources necessary to provide quality care for an aging parent, spouse, relative or friend.

In the summer of 2015 Steven developed Age Safe America® to help seniors and their families determine the steps necessary to maximize both safety and independence.

Steven is driven by an incredible passion for self-expression through living. His work is an extension of his life.

As an entrepreneur, consultant, writer and speaker, Steven has proven himself to be a dynamic and creative addition to any project. Steven oversees all aspects of growth including strategic partnerships and membership. Steven is an admitted beach bum, recovering workaholic, loving husband and father.

Fritzi Gros-Daillon MS, CAPS, CSA
Chief Advocacy Officer
Age Safe America®

Fritzi is a highly successful entrepreneur in environmental consulting, senior move management and most recently, the aging in place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California.

In 2013 Fritzi founded Household Guardians, Inc. as an aging in place consulting firm. Her passion for keeping family members safe in their own homes for as long as possible grew from years of watching families struggle to make hard decisions.

Her education, licenses and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership.

Her book, “Grace and Grit: Insights to Real Life Challenges of Aging for Adult Children and their Parents,” has won three national awards since publication in 2014.



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