Age Safe® Live Well

Approximately one-third of adults age 65 years or older fall in their home each year, resulting in injury, long-term disability and premature institutionalization. Age Safe America was created in an effort to help reduce and prevent falls and their associated costs by promoting the necessity of making preparations NOW to ensure ongoing freedom and independence for all.

Steven A. Bailey
Founder / Managing Director
Age Safe®America

Steven is driven by an incredible passion for living well, and his work is an extension of his life. After a 30+ year entrepreneurial career in marketing, technology and training, Steven is known as a communicator and an innovator. He was a founding partner in a successful “guerrilla” marketing consulting firm in 1987. Turned his passion for travel and adventure into a nationally distributed magazine and website. Launched a video production company to push the boundary of interactive multimedia marketing. Served as VP for a streaming media technology start-up (pre-YouTube), and developed an online university and integrated marketing certification for a real estate publishing franchise.

In 2010 Steven joined the aging services industry to build and manage a network of senior resource sites dedicated to empowering seniors and family caregivers. In the summer of 2015 Steven launched Age Safe® America and began to build a team. The mission was to help prevent falls and their associated costs by helping seniors and families determine the steps necessary to maximize both Safety and Independence. Steven is a hands-on Managing Director overseeing all company activities. He has proven himself to be a dynamic and creative leader, coach and mentor who empowers others to move outside the box of self-imposed limitations. Steven is an admitted beach bum, recovering workaholic, loving husband and father. Age Safe® Live Well.


Fritzi Gros-Daillon MS, CAPS, CSA
Chief Advocacy Officer

Age Safe®America

Fritzi is a highly successful entrepreneur in environmental consulting, senior move management and most recently, the aging in place home safety field. As a Senior Move Manager for 10 years, Fritzi worked with over 1000 families in New York while being a long-distance caregiver for her parents in California.

In 2013 Fritzi founded Household Guardians, Inc. as an aging in place consulting firm. Her passion for keeping family members safe in their own homes for as long as possible grew from years of watching families struggle to make hard decisions.

Her education, licenses and certifications combined with thirty years of business experience bring a combination of expertise and perspective to Age Safe America. Fritzi provides strategic and operational oversight to ASA’s advocacy, communications and public relations efforts. Fritzi leads ASA’s training and education programs ensuring up-to-date industry knowledge to enhance the value of ASA membership.

Her book, “Grace and Grit: Insights to Real Life Challenges of Aging for Adult Children and their Parents,” has won three national awards since publication in 2014. Age Safe® Live Well

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